Technical Specifications

Integration & Architecture Overview

This document outlines the integration and architecture across three major platforms: Shopify, WooCommerce, and Webflow.

1. Shopify

• App Installation: Use OAuth for app installation, capturing permissions such as read_orders and write_script_tags.

• Traffic Splitting: Implement client-side traffic splitting via script injection.

• Conversion Tracking: Utilize the orders/create webhook to attribute conversions.

2. WooCommerce

• Conversion Logging: Employ the orders_created event or plugin-based methods to log conversions.

• Traffic Management: Use a WordPress plugin for traffic splitting, configurable for both JavaScript and server-side operations.

3. Webflow

• Design Creation: Supports both manual and AI-based design creation.

• Site Publishing: Publish to a subdomain (merchant-variant.pixlsight.com).

• Variant Generation: Use the Webflow API or predefined templates to generate variant sites.

This overview captures essential integration details necessary for building and managing e-commerce platforms across these services.

Billing Integration

Platforms

• WooCommerce or Standalone: Integrate with Stripe or Normie for subscription or usage billing.

• Shopify: Implement usage charges.

Billing Types

• Recurring or Usage-Based:

  • If an uplift is detected (e.g., +$5k sales), Pixl charges a percentage (e.g., 10%).

A/B Testing Framework

Uplift & Revenue Metrics

• Revenue Calculation: Compare the variant against the control group to measure uplift.

• Payment & Revenue Sharing: The winning variant triggers a billing event.

Performance Metrics

• Key Metrics:

  • Conversion rate

  • Bounce rate

  • Load times

  • Repeated visits

Data Collection

• Visitor Events: Log each visitor's actions with a variant ID.

• Order Association: Use tags or notes for order alignment.

Traffic Assignment

• Merchant Control: Define the traffic ratio (e.g., 80% control, 20% variant).

Conclusion

• Perform comparisons and determine the winning variant through